Live every week like it's shark week.

This is our favorite time of year. Shark week. It's the week when we huddle around the television in rapt attention, poring over every detail as the Discovery Channel unfolds the mysteries of the great white, the mako, the tiger shark, the hammerhead, and their more obscure cousins.

We have a collective obsession with these majestic and terrifying creatures. They frighten and fascinate us.

So, in honor of shark week, we had a shark party. And watched Jaws. And ate these cupcakes:

We call them "Blood in the Water" cupcakes because of the surprise strawberry jam centers. Blue vanilla cake, blue buttercream, fondant shark fins. Heh. Gruesome, yes. Artificially-colored, yes. But fun.

And in light of this week's festivities, a short public service announcement:

We have several guidelines for ocean safety--developed over a lifetime of beach-going, surfing, paddling, boating, swimming--which can help all you beach-goers avoid any unwanted marine life interactions.

• No bleeding in the water. Obviously. 
• No touching. Do not touch your friends while swimming in the water. Especially if you are trying to be conscious of sharks, your friends will react in an unsavory manner. Just don't do it, no matter how funny you think it will be.
• Camouflage.  Avoid wearing red, yellow, and anything shiny. These colors excite sharks. Instead, wear ocean colors to blend in with your marine surroundings. 
• Turn 360 degrees at regular intervals. And don't just turn: look. Being aware of your surroundings could give you more time to reach shore safely should an unfriendly beast appear. 
• Silhouettes are not your friends. If you see a dark silhouette in the distance under water, swim away from it. NOT toward it. 

Trust us... we are experts. Remember these things, and live longer. Sharks will show you no mercy.

Swim away,

Brandie and Chelsea